Piccolo Me was founded in October 2012 by brothers Charlie & Roy El Hachem. The brothers set out to develop a brand that was different and did not look like a traditional chain.
Each Piccolo Me store has been built, loved and cared for to not looking like just another chain. The Piccolo Me brand and concept are young at heart but strong on traditions, playing on the strength of emotional connections and childhood favourites; mixing traditional flavours with a modern twist.
The name “Piccolo Me” originated from Charlie and Roy’s coffees of choice “Piccolo Latte” and pays homage to the size of their first store being small.
Charlie started his career as a barista, while working his way to winning Sydney’s favourite café award. Charlie is by far one the industries most experienced cafe operators, having worked and operated food outlets from the age of 16 and is currently learning the art of boutique coffee roasting. Charlie’s role at Piccolo Me encompasses overseeing the day-to-day operations of the business, site selection, supply chain and lease negotiations.
Roy started of his career as a barista while studying marketing full time. It was during this casual barista role, that Roy developed a real love for the café industry. So passionate about this, Roy can be found working the coffee machine during his free time. Roy’s key role at Piccolo Me is Head of Design & Marketing while also being involved in product innovation.
Fast forward to 2019, with 23 stores in NSW and 2 in VIC, Piccolo Me has built a reputation for providing consistency in high quality coffee, superior creative menus and on-trend advertising. Of course we want customers to leave our stores with a full belly, but the giggles from fun and memorable interactions with our brand is going to bring them back!
“We understood from the beginning that the key to success in the cafe business in Australia is to never remain stagnant. To achieve the level of success you see today, the Piccolo Me brand has been constantly creating, innovating and adapting its products and services from product development to in-store experience and marketing strategy” – Roy & Charlie
What does it mean to be “Piccolo’d”?
Piccolo’d is a term used to express one’s joy from visiting a Piccolo Me Outlet.
Eg.“I went to Piccolo Me today & enjoyed a Piccolo Me Bomb, I definitely got Piccolo’d!”
First store opens at 10 Bridge Street, Sydney CBD
5th store at Macquarie University, Sydney CBD
Piccolo Me commence franchising
First franchised store at 10 Bridge Street, Sydney CBD
10th store opens
Piccolo Me signs 5th franchisee
12th store opens
Piccolo Me opens Support & Training Centre in North Rocks, NSW
Piccolo Me signs 8th franchisee at WSU Parramatta South Campus in Sydney
First interstate store opens in Melbourne, VIC
17th store at University of Wollongong Innovation Campus
20th store at 400 Moorebank Ave, Moorebank
21th store opened & franchised at 170 Pacific Hwy, St Leonards
22th store opens at 1A Main Ave, Lidcombe NSW 2141
23th store opens at 80 Elizabeth St, Sydney CBD
24th store opened & franchised at 121 Henry St, Penrith NSW 2750
25th store/innovation hub at 213 North Rocks Rd, North Rocks NSW 2151