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Piccolo Me

The History

Piccolo Me was founded in October 2012 by brothers Charlie & Roy El Hachem.

The brothers set out to develop a brand that was different and did not look like a traditional chain. Each Piccolo Me store has been built, loved and cared for to not looking like just another chain. The Piccolo Me brand and concept are young at heart but strong on traditions, playing on the strength of emotional connections and childhood favourites; mixing traditional flavours with a modern twist. The name “Piccolo Me” originated from Charlie and Roy’s coffees of choice “Piccolo Latte” and pays homage to the size of their first store being small.

The Brothers

Charlie started his career as a barista, while working his way to winning Sydney’s favourite café award. Charlie is by far one the industries most experienced cafe operators, having worked and operated food outlets from the age of 16 and is currently learning the art of boutique coffee roasting. Charlie’s role at Piccolo Me encompasses overseeing the day-to-day operations of the business, site selection, supply chain and lease negotiations. 

Roy started of his career as a barista while studying marketing full time. It was during this casual barista role, that Roy developed a real love for the café industry. So passionate about this, Roy can be found working the coffee machine during his free time. Roy’s key role at Piccolo Me is Head of Design & Marketing while also being involved in product innovation.

The Concept

Fast forward to 2021, with 27 stores in NSW and 2 in VIC, Piccolo Me has built a reputation for providing consistency in high quality coffee, superior creative menus and on-trend advertising. Of course we want customers to leave our stores with a full belly, but the giggles from fun and memorable interactions with our brand are going to bring them back!

What does it mean to be “Piccolo’d”?

“Piccolo’d” is a term used to express one’s joy from visiting a Piccolo Me Outlet.

E.g.“I went to a Piccolo Me today and enjoyed a Piccolo Me Bomb, I definitely got Piccolo’d!”

Memorable Timeline Events

2012: The first store opens at 10 Bridge Street, Sydney CBD

2014: Piccolo Me commence franchising | First franchised store at 10 Bridge Street, Sydney CBD

2015: 10th store opens

2016: Piccolo Me signs 5th franchisee | Piccolo Me opens Support & Training Centre in North Rocks, NSW

2017: The first interstate store opens in Melbourne, VIC

2018 : 20th store at 400 Moorebank Ave, Moorebank

2019: 5 stores open in one year!

  • 21th store opened & franchised at 170 Pacific Hwy, St Leonards
  • 22th store opens at 1A Main Ave, Lidcombe NSW 2141
  • 23th store opens at 80 Elizabeth St, Sydney CBD
  • 24th store opened & franchised at 121 Henry St, Penrith NSW 2750
  • 25th store/innovation hub at 213 North Rocks Rd, North Rocks NSW 2151

2020: COVID-19 hits, but we did not give up but chose to adapt.

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