Piccolo Me Mission Statement
To establish Piccolo Me as a premium ‘fun’ global coffee house, always staying true to our identity and principles.
What does it mean to be <Piccolo’d>
Piccolo’d is a term used to express one’s joy from visiting a Piccolo Me Outlet.
E.g. “I went to Piccolo Me today & enjoyed a Piccolo Me Bomb, i definitely got Piccolo’d”
The Piccolo Me Story
Piccolo Me was founded in October 2012 by brothers Roy & Charlie El Hachem. The brothers set out to develop a brand that was different and did not look like a traditional chain. A brand that was young at heart but strong on traditions. The brand plays on the strength of emotional connections, childhood favourites and mixing traditional flavours with a modern twist.
The name Piccolo Me originated from the boy’s love of their coffee of choice <Piccolo Latte> and play on the size of the first Piccolo Me store being <Small>.
The first piccolo me store founded on the 3rd of October 2012 at 10 Bridge Street, Sydney CBD.
The store was only 60sqm.
It wasn’t always a yellow brick road, The first piccolo me cup was white and grey.