The Brand

Our Mission (Don’t worry this wont self distruct after you read it)

To establish Piccolo Me as a premium ‘cheeky’ global coffee house, determined to break and set new market trends while staying true to our identity & vision

Our Fundamentals

piccolo-logo-2Creating an environment where our team mates can flourish

piccolo-logo-2Sourcing quality ingredients

piccolo-logo-2Ensuring all our customers walk out satisfied with quality service and product

piccolo-logo-2Contribute positively to our communities and environment

What does it mean to be <Piccolo’d>

Definition: <Piccolo’d>

Piccolo’d is a term used to express one’s joy from visiting a Piccolo Me Outlet.

E.g. “I went to Piccolo Me today & enjoyed a Piccolo Me Bomb, i definitely got Piccolo’d”

The Piccolo Me Story

Piccolo Me was founded in October 2012 by brothers Roy & Charlie El Hachem. The brothers set out to develop a brand that was different and did not look like a traditional chain. A brand that was young at heart but strong on traditions. The brand plays on the strength of emotional connections, childhood favourites and mixing traditional flavours with a modern twist.

The name Piccolo Me originated from the boy’s love of their coffee of choice <Piccolo Latte> and play on the size of the first Piccolo Me store being <Small>.

The first piccolo me store founded on the 3rd of October 2012 at 10 Bridge Street, Sydney CBD.

The store was only 60sqm.

It wasn’t always a yellow brick road, The first piccolo me cup was white and grey.